Launch of Melvita
Client
Goals
Media launch and development of the first organic cosmetics brand in 2001 and the Bio Ecocert brand which was cofounded by the President.
To gradually build up a growing recognition and position itself as the number 1 brand in the market for Certified Organic companies.
Publicity of their shops in Paris (with spa).
Activation
Press Relations Beauty and Art of Living - Events - Public Relations - PR Strategic Action Plan for Product Launches - Product Event Seeding - Press Trips - Event Organisation.
Results
600 media articles per year / 1st non-advertising brand in the Kantar Editorial Ranking.
