Launch of ghd helios™
Client
Goals
Maximize the media coverage on the launch of the new hairdryer helios™ thanks to a full day divided in several activations dedicated to : journalists, hairdressers and partners, followers of the Instagram account/consumers, influencers.
Activation
Coordination of 4 events in 1:
- Morning : Press conference in 2 sessions – target : mainstream and Professional press
- Afternoon : Technical masterclass – target : professional and backstage/artistic hairdressers
- Early evening : Meet-up with Iris Mittenaere – target : Followers of the @ghdfrance Instagram account
- Evening : Privatized helios™ launch – target : Influencers
Results
142 Journalists and Influencers
377 stories and posts on social media
41 000 likes and 233 comments
Touched audience : 1 174 650
Scenography
ghd
