Launch of Acqua di Parma

Goals

Media launch and development of the brand in France from 2001 to 2017 and its gradual recognition, while respecting the high-end luxury image and the uniqueness of its products

Activation

Press Relations Beauty and Art of Living - Launch of Perfumes - Events (Italian Embassy) - Public Relations - Press Trips - Launch of the Parisian boutique)

Results

A dramatic increase in the Kantar Editorial Survey's ranking of brands