GHD Pop-Up Store
Client
Goals
Developed the only GHD lounge that makes it possible to access the brand's realm in order to have a solid platform for media coverage.
Showcase the products by highlighting GHD, its expertise, innovations and premium features.
Results
4 PR and electronic PR events at the pop-up store during this period.
300 press coverage, web and social networks and numerous visits to the exhibition helped to transform GDH's awareness.
